Brand and Marketing Lead

Paynow is a fast-growing, equal-opportunity employer looking for a strategic and results-driven Brand and Marketing Lead to shape our brand, drive customer acquisition, and influence commercial outcomes through data-led marketing.

Are you a strategic marketer who knows how to turn great ideas into measurable growth? Paynow is looking for a dynamic, data-driven Brand and Marketing Lead to elevate our brand, drive customer acquisition and retention, and lead innovative marketing strategies that deliver real commercial impact.

Job function: Go to Market. Level: Lead. Employment type: full time. Workplace type: onsite. Location: Harare, Zimbabwe.

About the role

Paynow is looking for a dynamic and strategic Brand and Marketing Lead to shape our brand identity and drive integrated marketing initiatives. You will be responsible for driving brand visibility, generating demand, acquiring and retaining customers, and leading growth marketing strategies across all touchpoints to deliver measurable commercial impact.

Key responsibilities

• Strategic Marketing and Budget Management: develop and execute annual marketing plans aligned with growth targets, manage quarterly budgets, and maximise ROI across paid digital, media and influencer channels.
• Lead Generation and Customer Acquisition: run targeted digital/offline acquisition and retention campaigns to deliver qualified leads, optimise conversion rates, and lower cost-per-lead.
• Brand Event Coordination: oversee annual event calendars, execute high-impact corporate/brand activations, maintain full brand compliance, and track post-event ROI and engagement.
• Campaign and Content Management: lead integrated multi-channel campaigns (web, email, social, partner channels), drive marketing messaging, and deliver post-campaign optimisation insights.
• Digital Marketing and CRO: analyse digital funnels using analytics platforms (GA4, Hotjar, etc.), implement monthly A/B testing, and continuously improve website and app conversion rates.
• Team Leadership and Stakeholder Management: lead and mentor the internal brand/events team and agency partners, driving cross-functional alignment with Product, Sales and Tech teams.

At a glance

• Brand strategy and integrated marketing campaigns.
• Growth, acquisition and customer retention initiatives.
• Digital and performance marketing (ROI-driven).
• Events, activations and on-ground brand experiences.
• Website/app optimisation, analytics and reporting.
• Leading and mentoring a high-performing marketing team.

What we are looking for

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Digital Marketing / Analytics / CIM / HubSpot / Google Ads certification.
• Proven experience leading marketing teams and growth initiatives.
• Strong digital and performance marketing skills with clear ROI results.
• Experience managing customer lifecycle, retention or CX programmes.
• Confident engaging C-level stakeholders.
• Experience managing agencies and cross-functional teams.

Must-have skills

• Leadership and team management.
• Data-driven decision-making.
• User-centric empathy.
• Generative AI proficiency (e.g. ChatGPT).
• Omni-channel/lifecycle marketing strategy.

Qualifications

• Formal education: degree in Marketing, Communications, Business or a related field (essential).
• Certifications (desirable): Digital Marketing/Analytics (Google Analytics/Ads, HubSpot, DMI, CIM, or equivalent).

How to apply: apply online through the link in Paynow's LinkedIn post: https://lnkd.in/dT2NeSTK. No direct emails. Only shortlisted candidates will be contacted. More information: www.paynow.co.zw. No closing date was stated in the advert.