Job
1d left · 25 Sep 2026
Brand Manager – EcoCash
Posted 2 hours ago
About the Role
EcoCash Fintech is looking for a competent Brand Manager to join its vibrant Marketing team. The main purpose of the role is to develop brand plans and execute projects and initiatives that support the broader, short- and long-term marketing strategy for the EcoCash Business.
Key responsibilities
- Develop brand strategies, promote brand growth and expansion, and implement brand plans that resonate with target markets and drive profitability.
- Lead the EcoCash brand development, positioning and equity management.
- Analyse the business and marketing environment to identify marketing opportunities.
- Monitor brand performance and optimise product proposition and brand mixes.
- Execute AI-driven campaigns and manage predictive analytics for market intelligence.
- Build and develop the brand narrative and awareness; evaluate brand communication programmes and campaigns.
- Devise innovative growth strategies; monitor product distribution and compile consumer-reaction reports.
- Identify corporate social-investment opportunities; develop brand-positioning plans, statements, advertising briefs, brand properties and specifications.
- Research and compile reports on consumer behaviour, market trends and competitor activity.
- Establish budgets, performance specifications, cost/price parameters and sales estimates.
- Measure and report performance of all brand campaigns, assessing ROI and KPIs.
- Perform any other relevant duties as assigned.
Key responsibilities
- Develop brand strategies, promote brand growth and expansion, and implement brand plans that resonate with target markets and drive profitability.
- Lead the EcoCash brand development, positioning and equity management.
- Analyse the business and marketing environment to identify marketing opportunities.
- Monitor brand performance and optimise product proposition and brand mixes.
- Execute AI-driven campaigns and manage predictive analytics for market intelligence.
- Build and develop the brand narrative and awareness; evaluate brand communication programmes and campaigns.
- Devise innovative growth strategies; monitor product distribution and compile consumer-reaction reports.
- Identify corporate social-investment opportunities; develop brand-positioning plans, statements, advertising briefs, brand properties and specifications.
- Research and compile reports on consumer behaviour, market trends and competitor activity.
- Establish budgets, performance specifications, cost/price parameters and sales estimates.
- Measure and report performance of all brand campaigns, assessing ROI and KPIs.
- Perform any other relevant duties as assigned.
Requirements
Qualifications, skills and experience
- A Degree in Marketing, E-Commerce or equivalent (a relevant Master's qualification is an added advantage).
- 4–6 years' experience in a similar position and environment.
- Interpersonal skills demonstrated by the ability to interact with internal and external parties.
- Demonstrated analytical, conceptual and disruptive thinking skills.
How to apply: send your application to the HR Business Partner at [email protected], indicating "Brand Manager – EcoCash" in the subject line, by 25 September 2026. EcoCash encourages special-abled candidates to apply. Only shortlisted candidates will be contacted.
- A Degree in Marketing, E-Commerce or equivalent (a relevant Master's qualification is an added advantage).
- 4–6 years' experience in a similar position and environment.
- Interpersonal skills demonstrated by the ability to interact with internal and external parties.
- Demonstrated analytical, conceptual and disruptive thinking skills.
How to apply: send your application to the HR Business Partner at [email protected], indicating "Brand Manager – EcoCash" in the subject line, by 25 September 2026. EcoCash encourages special-abled candidates to apply. Only shortlisted candidates will be contacted.