Brand Manager – Insurtech

EcoCash Fintech is looking for a competent Brand Manager to join its vibrant Marketing team. The main purpose of the role is to develop brand plans and execute projects and initiatives that support the broader, short- and long-term marketing strategy for the Insurance Businesses (Life and Short Term).

Key responsibilities

• Develop brand strategies, promote brand growth, expansion and implement brand plans that resonate with target markets and drive profitability.
• Lead the Insurance brand development, positioning and equity management to achieve the company's marketing objectives.
• Analyse the business and marketing environment to identify marketing opportunities that enhance brand equity and affiliation.
• Monitor brand performance and optimise product proposition and brand mixes to achieve set objectives.
• Execute AI-driven campaigns and manage predictive analytics for market intelligence.
• Build, implement and develop the brand narrative and awareness, and evaluate the effectiveness of brand communication programs and campaigns that increase brand value and profitability.
• Devise innovative growth strategies, monitor product distribution and compile consumer reaction reports.
• Identify corporate social investment opportunities that enhance market reach and penetration in line with business objectives.
• Develop brand-positioning plans, statements, advertising briefs, brand properties and specifications.
• Research, analyse and compile reports on consumer behaviour, market trends and competitor activity to predict future brand trends for proactive implementation.
• Establish budgets, performance specifications and sales estimates in line with business objectives.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all brand campaigns and assess ROI and KPIs for alignment to business objectives.

Qualification, skills and experience

• A Degree in Marketing, E-Commerce or equivalent.
• A relevant Master's qualification and COP will be an added advantage.
• 4–6 years' experience in a similar position and environment.
• Interpersonal skills demonstrated by the ability to interact at all levels, internally and externally.
• Demonstrated analytical, conceptual and disruptive thinking skills.

How to apply: apply to The HR Business Partner by sending your CV to [email protected], indicating the position "Brand Manager - Insurtech" in the subject area, by the 25th of September 2026. We strongly encourage special-abled candidates to apply. Only short-listed candidates will be contacted.