Marketing & Client Engagement Officer

We are a growing optometry practice expanding into the high-end market. We are looking for an energetic, brand-conscious marketing professional to position us for a more discerning clientele, manage our corporate marketing and engagements, and handle client enquiries with confidence.

About the Role

You will lead our marketing and brand presence as we move into the premium segment. You will build relationships with corporate clients and the wider community, run our digital channels, and be the polished, friendly first point of contact for people enquiring about eye care and eyewear. You will learn the basics of optics so you can advise clients accurately and guide them to the right solutions.

Key Responsibilities

1. Plan and run marketing campaigns that attract and retain high-end clients
2. Manage corporate marketing and engagements, including outreach to businesses, institutions and professional groups, and partnerships and wellness programs.
3. Create and publish premium-quality content across social media, including graphics, posts and short videos
4. Manage our Facebook and Instagram presence using Meta Business Suite (scheduling, messaging, insights, ads)
5. Use AI tools to speed up content creation, design, copywriting and research
6. Handle online, phone and walk-in enquiries in a friendly, professional and sales-minded manner
7. Learn and apply basic optics knowledge (lenses, frames, prescriptions, eye health basics) to advise clients

Track enquiries, leads, sales and campaign results in Excel and report on them regularly

1. Proven marketing background, preferably in the medical or healthcare field
2. Strong written and verbal communication skills, with a polished manner suited to a premium clientele
3. Good working knowledge of AI tools such as Claude, ChatGPT and Gemini, and AI design tools
4. Working knowledge of Meta Business Suite (Facebook and Instagram)
5. Solid Excel skills (tracking, data entry, simple analysis and reporting)
6. Basic design and content creation skills (Canva or similar)
7. Active, professional social media presence, with a good understanding of how to engage an audience
8. Friendly, energetic, sales-minded personality; reliable, punctual and self-driven
9. Willingness to learn basic optics, with training provided

Added Advantages

1. Experience in luxury, lifestyle, health, pharmacy or optical retail, or managing corporate (B2B) accounts
2. Experience running paid social media campaigns; basic photo or video editing skills

What We Offer

1. A professional, friendly work environment, training in basic optics and client advisory, and room to grow
2. A competitive package, based on experience and the previous & expected salary you state in your application

How to Apply

Send the following to the email address below by the closing date:

1. Your CV with contact details and two professional referees
2. A cover letter stating what you can offer and the results you can deliver in the first six months, and your expected monthly salary (USD)
3. Links to your social media or content samples (pages managed, campaigns, designs or posts you have created)