Marketing Officer
About the Role
Key responsibilities
Marketing strategy & planning
- Develop and implement effective marketing strategies and plans.
- Identify target customer segments, seasonal opportunities and suitable promotional offers.
- Develop initiatives that increase brand awareness, customer engagement and business growth.
Digital & social media marketing
- Develop and implement digital marketing initiatives across relevant platforms.
- Manage Cashem Print's Facebook, Instagram, TikTok, WhatsApp Business and other digital platforms.
- Prepare and maintain a consistent content calendar.
- Create engaging promotional content, including graphics, videos, photographs and written content.
Field & direct marketing
- Conduct routine customer visits and field marketing activities.
- Identify and engage potential customers and business opportunities.
- Promote Cashem Print's products and services to prospective clients.
- Attend exhibitions, business events, community programmes and networking opportunities.
Lead generation & sales support
- Identify and develop qualified business opportunities.
- Submit qualified leads and opportunities to the Sales team for quotations, negotiation and conversion.
- Maintain regular follow-up on identified opportunities.
- Support initiatives aimed at increasing customer acquisition and sales.
Partnerships & brand development
- Develop partnerships and promotional opportunities that enhance Cashem Print's visibility.
- Identify opportunities for collaborations, sponsorships and community engagement.
- Ensure Cashem Print's brand is presented consistently across all digital platforms, promotional materials and marketing activities.
Reporting & performance monitoring
- Prepare and submit weekly marketing reports.
- Report on customer visits, contacts made, opportunities identified and follow-up actions.
- Monitor the performance of marketing campaigns and promotional activities.
- Provide recommendations to improve marketing effectiveness and achieve set targets.
Requirements
- Diploma or degree in Marketing, Digital Marketing, Communications, Graphic Design, Business or a related field.
- Marketing experience preferred.
- Strong communication, presentation and relationship-building skills.
- Working knowledge of Meta Business Suite, Meta Ads, Canva and social-media advertising.
- Knowledge of Adobe Suite will be an added advantage.
- Ability to plan work, meet targets and operate with limited supervision.
- A valid clean driver's licence.
How to apply: send your motivation letter, CV (include contactable references) and a SHORT VIDEO of why we should hire you — plus a portfolio or links to marketing, design, photography or video work if available — to [email protected]. Application deadline: 05 September 2026.